A&P Digital Marketing Coordinator

1. Role Title: A & P Digital Marketing Coordinator

2. ROLE PURPOSE

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Create and manage brand dashboard to track performance both for SE and CPs
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal/external  teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

3. ACCOUNTABILITIES

• To develop, implement, track and optimize Syngenta Zambia digital marketing campaigns across all digital channels as well as supporting the commercial unit strategic goals
  Syngenta – Role Profile (continued)

4.  KNOWLEDGE SKILLS & EXPERIENCE:

Critical Knowledge:

• BSc/BA Commerce, Marketing  – Chartered Institute of Marketing or Equivalent , MBA added advantage.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight)
• Working knowledge of consumer based research, insights and data analytics for brand positioning optimization.

Critical Skills:

• Strong analytical skills and data-driven thinking – excellent excel skills, ability to manipulate data and create models/simulations.

Critical Experience:

• Proven working experience in digital marketing/research insights/brand management
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Proven experience with managing the brand and dash board creation.

5.      KEY COMPETENCIES FOR ROLE

Essential Syngenta Competencies

Key behavioural Indicators

• Performance Orientation
• Make things happen – delivers quality at speed.
• Seizes opportunities to improve business performance.

Customer Focused

• Reputation for consistent customer focus.
• Knowledge and insights about customers and their needs.

Change Orientation

• Evidence of continuous improvement and development.

Organisation Effectiveness

• Good grasp of reality for the front line.
• Communicates effectively with key stakeholders (int/external).
• Strong organizational of daily work

Strategic Ability

Implements strategy successfully.

Thinks outside the box – finds novel solutions.

• Other behaviours critical for the role:
• Excellent team player
• Honest and Sober
• Hard working and Personally driven

6.     CRITICAL SUCCESS FACTORS

• Excellent MS and digital marketing tools awareness.
• Passion for working with data/figures.

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