Work hand in hand with the sales team in both modern and traditional trade as to ensure all the company brands and products achieve sustained growth
Planning and implementing various promotional activities of the company products including advertising, trade exhibitions, expos etc.
Understanding the business environment through continuous research and environmental scanning and recommend best actions the company can take to defend its market shares while taking advantage of opportunities
Analyzing customer demographic details in addition to forming marketing strategies accordingly
Ensuring all sales and Marketing information are kept up- to date and are available for use as and when required.