Marketing Associate

Purpose of the Job: Develop and implement marketing campaigns to lead customers to Tyre-King branches in conjunction with the Sales & Marketing Manager. Analyze existing sales patterns, customer behavior in branches as well as  data analytics on promotions, adverts etc. with a view to continuously fine tune TK’s offerings.

Key duties

• Develop marketing campaigns, promotions in line with TK Sales & Marketing strategy. Develop  proposals, concepts, graphics, layouts  based on an agreed brief with user departments from typesetting through to design, print, digital drafts, final approval, time scales
• Reviewing final layouts and suggesting improvements
• Liaising with external partners / media on a regular basis to ensure events are managed well, deadlines are met, and material / digital drafts are of the highest quality.

Requirements: A Diploma / certificate in Marketing / Graphic design / Advertising or similar qualifications.  At least 3 years work experience in a related field. Excellent IT skills, especially with Adobe design and photo-editing software. Able to analyze data on excel or related applications to interpret ROI as well as KPI’s. Exceptional creativity and innovation. Excellent time management and organizational skills. Accuracy and attention to detail. An understanding of the latest marketing trends and its role within a commercial environment. Professional approach to time, costs and deadlines. Must be a member of ZIM and hold a valid driving license.

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